Ademba Allans is making it "cool" to vote in Kenya.

The student journalist turned civic mobiliser launched a voter registration drive on social media earlier this year, using snappy selfies infused with music and humour to target young people.

The result astonished him and many observers of Kenyan politics â?? by the time the registration period ended, 2.6 million new voters across the country h

Sign up to read the full article

Join Ojukaye for free to keep reading, save articles, and join the conversation.